Guillaume de Roquemaurel
Guillaume de Roquemaurel worked during 5 years at McKinsey, within the high-tech, telecoms and media practice. At Google, as an AdExchange Sales Manager, he realized the needs of consulting on data sciences, marketing and medias. As a result, he quitted to co-create Artefact.
Founded three years ago, Artefact has around 100 employees and works with major clients such as Danone, Orange, Samsung and Engie.
In June 2017 NetBooster Group and Artefact announce their plan to join forces and form the first global digital marketing agency focused on providing strategic digital marketing consultancy based around Data and Artificial Intelligence. The new global product offering will encompass consulting, creative design, data and analytics, campaign delivery and Artificial Intelligence (“AI”). Guillaume de Roquemaurel, President and Co-Founder of Artefact will become NetBooster’s COO and be in charge of deploying Artefact’s data offering across the whole of the group.